Our story

It all started with a coffee in October 2025. Anabel, mum of two, told Helena how tricky it was to find the good secondhand kids’ stuff: the useful, well-kept, still-adorable kind. Between endless scrolling and random listings, the treasures got buried. Selling her kids’ outgrown things felt just as messy.

So we thought: what if it didn’t have to be? What if finding a second life for your kids’ things could be easy, fast, and actually fun?

That’s how babaloop was born. A smarter, simpler way for Swiss parents to buy and sell the things their kids have outgrown. No clutter, no chaos—just thoughtful swaps that keep good things moving and good parents connected.

Because they grow fast. And their things deserve to keep going, too.